Pepsodent Toothpaste Ad: Pepsodent Toothbrush! from 1940's Size 7.5 x 15 inch

Description

This is a
Pepsodent Toothpaste
Ad
.
Hard to Find Early Pages!
Great Artwork!
This
was cut from the original newspaper Sunday comics section of
1930's -1950's.
Size
: 7.5 x 15 inches (Third Full Page or Half Full Page).
Paper
: Some light tanning/wear, otherwise: Excellent! Bright Colors!
Pulled from loose sections!
(Please Check Scans)
Free P
ostage
! (USA) .00 International
Flat Rate
.
I combine postage on multiple pages
. Check out my other auctions for more great vintage Comicstrips and Paper Dolls.
Thanks for Looking!
*Fantastic Pages for Display and Framing!
Pepsodent
Pepsodent toothpaste
Pepsodent is an American brand of toothpaste with a minty flavour derived from sassafras. It is owned by Unilever since 1944, except in the US and Canada, where since 2003, it is owned by Church & Dwight.
History
Pepsodent toothpaste was introduced in the USA in 1915 by the Pepsodent Company of Chicago. The original formula for the paste contained pepsin, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name.
In the 1930s a massive animated neon advertising sign, featuring a young girl on a swing, hung on a building in Times Square in New York City. (This ad was re-created for the climax of the 2005 film King Kong.)
Following the acquisition of the Pepsodent Company by Unilever in 1944, sales of Pepsodent in the UK increased rapidly, more than doubling between 1944 and 1950. The company outgrew its original factory in Park Royal, and the manufacture of the product was moved to the factory of another Unilever-owned toiletry manufacturer, Joseph Watson and Sons of Whitehall Road, Leeds, in 1951.
Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent plummeted. Today Pepsodent is a “value brand” marketed primarily in discount stores and retails for roughly half the price of similarly sized tubes of Crest or of Colgate.
The product was discontinued in South Africa in 1974 but was revived in 1976 with a new ad slogan "Gets Your Teeth Their Whitest" featuring celebrity endorsers Rita Moreno, Steve Lawrence, and others. The popular slogan was also changed in South Africa to "You'll wonder where the dullness went / when you polish your teeth with Pepsodent".
Pepsodent is still sold as a Unilever property in all markets except the United States and Canada. In Vietnam, Pepsodent is called P/S. In 2013, Pepsodent was ranked 201st among India's most trusted brands according to the Brand Trust Report 2013 India study, a research conducted by Trust Research Advisory. According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands. Pepsodent's parent company Hindustan Unilever was ranked 47th in the Trust Report 2014.
Advertising
Pepsodent was advertised for its purported properties for fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. In a 1994 speech, then-FCC chairman Reed Hundt claimed that the "Irium" mentioned in Pepsodent advertisements "didn't exist". Irium happens to be another word for sodium lauryl sulfate, an inexpensive ionic surfactant.
Another ingredient, "I.M.P.", which stood for "Insoluble Meta-Phosphate", was purported to whiten teeth. Its best-known slogan was “You'll wonder where the yellow went / when you brush your teeth with Pepsodent!”, adapted by UK school kids to "You'll wonder where your teeth have gone/ when you brush them with an atom bomb". British comedian Jasper Carrott referred to the slogan in one of his stand-up routines, saying “On your tongue — that's where the yellow went!”
Radio program
Pepsodent sponsored a radio program, The Pepsodent Show Starring
Bob Hope
that began airing in 1938 and ran for approximately 10 years on NBC. The show featured Bob Hope and his cast of regular characters such as Jerry Colonna, Barbara Jo Allen as Vera Vague, Frances Langford, and Skinnay Ennis.
Famous Hollywood guest stars such as Cary Grant, Orson Welles, Judy Garland, Bette Davis, Humphrey Bogart, Paulette Goddard, Dorothy Lamour, Rita Hayworth, Penny Singleton, Arthur Lake, Basil Rathbone, Gary Cooper,Veronica Lake, Ginger Rogers, Edward G. Robinson, Hedda Hopper, and many more would be on hand to trade comedic barbs with Hope. The show was the first radio program to broadcast live from the Hollywood Canteen on October 13, 1942, and soon the show was playing live to U.S. troops during World War II, even including some of the soldiers in the show.
In popular culture
In the Rodgers and Hammerstein play South Pacific, in the song "Bloody Mary", a few lines refer to Pepsodent:
Bloody Mary's chewing betel nuts.
She is always chewing betel nuts.
Bloody Mary's chewing betel nuts,
And she don't use Pepsodent.
It's also referenced in some versions of Cole Porter's song You're The Top:
You're an old Dutch master, you're Mrs. Astor,
You're Pepsodent.
Another famous instance of Pepsodent is from an old Mad Magazine circa 1960s. It had a realistic cartoon of Leonardo da Vinci looking at his easel, sitting in front of the Mona Lisa, thinking, "I wonder where the yellow went?" Among the tubes of paint is a tube of Pepsodent.
*
Please note
: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job
I can usually only mail packages out on Saturdays
. I send out
First Class or Priority Mail which takes 2-3 days
to arrive
in
the USA and
Air Mail International which takes 5 -10 days or more
depending on where you live in the world.
I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well.
Most pages come in an Archival Sleeve with Acid Free Backing Board
at no extra charge
. If you are dissatisfied with an item. Let me know and I wil do my best to make it right.
Many Thanks to all of my 1,000's of past customers around the World.
Enjoy Your Hobby Everyone and Have Fun Collecting!